Description
Crescent Bank needed to communicate security and heritage without the cold aesthetic typical of financial advertising. Cinevox developed a visual language of warm gold tones, abstract geometric shields, and CGI-enhanced lifestyle scenes that felt approachable and premium.
The campaign ran across TV, digital pre-roll, and animated OOH boards in Karachi, Lahore, and Islamabad.
Project Scope
- 30-second TV hero spot with CGI metaphors
- Digital banner suite and animated OOH loops
- Branch screen content (16:9 and portrait)
- Style guide for future in-house marketing use
- Client:Crescent Islamic Bank (Pakistan)
- Start:Jun 2023
- Delivery:Sep 2023
- Media:TV, Digital, OOH
- Share:
Project Result
A trust-building campaign for Crescent Bank that visualized financial security through elegant CGI metaphors — vaults of light, protective shields, and warm family moments.
- Brand recall up 22% in post-campaign tracking.
- Approved by Shariah advisory board for visual representation.
- Rolled out across 40+ branch screens nationwide.