Description
Velox Motors approached Cinevox Media to launch their flagship SUV across Pakistan and the UAE. The brief called for cinematic scale, premium material fidelity, and a narrative that positioned the brand alongside international luxury marques — entirely through CGI.
Our team built the vehicle from manufacturer CAD, developed custom automotive shaders, and composited the car into desert and urban environments shot as HDRI plates. The result was a campaign that looked like on-location production at a fraction of the cost and timeline.
Project Scope
- Full CGI hero film (45s) with art direction and grade
- Six social cut-downs (6s, 15s, 30s formats)
- Arabic and Urdu supers for regional media
- Delivery in broadcast and digital specs within 12 weeks
- Client:Velox Motors (Pakistan)
- Start:Aug 2024
- Delivery:Nov 2024
- Markets:Pakistan, UAE
- Share:
Project Result
Velox Motors needed a launch campaign that felt global — without a global production budget. Cinevox delivered a fully CGI 45-second hero film plus six platform-native cut-downs, all from our Karachi studio.
- 38% increase in configured test-drive requests during launch month.
- Hero spot aired across national TV and YouTube pre-roll.
- Photoreal vehicle built from CAD data with custom shader development.