by Bilal Ahmed
Pakistan's advertising industry is experiencing a CGI inflection point. Five trends define it:
- Regional studios winning pitch competitions — brands comparing Karachi and Dubai quotes against London and finding comparable quality
- Social-first briefs dominating — 60% of our 2025 projects lead with vertical deliverables
- Gaming pipeline crossover — real-time engines (UE5) accelerating ad production previews
- Talent repatriation — artists returning from Gulf and UK studios to build locally
- AI-assisted workflows — faster lookdev and previz, with human artists refining final pixels
Cinevox has grown alongside these trends since 2021. The opportunity for Pakistani brands is clear: world-class visuals no longer require world-class travel budgets.
Posted in: Industry



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