1. Define the Single Hero Moment

Every great CGI ad has one frame that sells the product or idea. Identify it in the brief before anything else.

2. Decide Live-Action vs. Full CGI Early

Mixing both is powerful but adds complexity. Lock the approach in pre-production, not mid-render.

3. Provide Reference Assets Upfront

CAD files, brand guidelines, product samples, and competitor references save weeks of revision.

4. Plan Platform Crops at the Start

Design compositions that work in 16:9, 1:1, and 9:16 — don't crop a landscape master as an afterthought.

5. Build in Review Gates

Approve lookdev and key frames before full production. It's the single biggest cost saver in CGI workflows.

Following these five steps, our clients typically reduce revision rounds by half and hit delivery dates consistently.